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Our story

We didn't build a store. We built a universe.

It started with a simple frustration.​

We knew Apple Watch deserved better
You deserved better

You spend hundreds on the most sophisticated piece of wearable technology ever made and the accessories that come with it feel like an afterthought. Generic. Cold. Forgettable.

Your Apple Watch isn't just a device

It's a statement. And every statement deserves the right frame.

Univers-Watch was born from that conviction. We are a team of designers, engineers, and obsessive Apple Watch users who believe that what wraps around your wrist should be as intentional as the technology beneath the glass. Every band, every case, every charging dock we carry is handpicked against one standard: does it make the Apple Watch experience feel more you?

Simplicity in design and form

We’re just getting started

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Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway

In the press

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